What has driven me nuts in the run up to Christmas (not that I watch a lot of TV ) but it is everywhere, is the John Lewis sickeningly saccharined ‘Watership Down’ TV advert that apparently cost £7million to produce accompanied by, painful to the ears, Lily Allen cover song, Somewhere Only We Know – a […]

Swiss Execution Helvetica was based on an 1898 Akzidenz-Grotesk typeface created by Berthold but found its true form in Switzerland in 1957 when Max Miedinger and Eduard Hoffmann designed the Helvetica font that we know today. It was created specifically to be neutral and not give any impression or have any meaning in itself.  This […]